We take your rowing personally...

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iROW Fitness Studio is the only one of its kind in the Los Angeles area. We offer private, semi private and small group lessons in our rowing studio, as well on the water in beautiful Marina Del Rey, CA! You can also find us on Skype for lessons and consultations in case you live outside of Los Angeles. And for the those who love traveling abroad, we offer rowing tours in unique destinations around the world, always an unforgettable experience!

Whether you are a beginner, intermediate or advanced rower, iROW Fitness Studio is the best place for initiating or enhancing your rowing experience!


About iROW Fitness

Iva Boteva Coaching Single

Owner Iva Boteva has been teaching indoor and outdoor private lessons since 2003 ...

Following a successful rowing career of her own. The persistent demand for expert and quality rowing instruction led to the growth of Iva’s private coaching practice and eventually to the foundation of iROW Fitness Studio and recruitment of rowing coaches Nick Harding, Gary Smoot and Liz Wilson.

At iROW Fitness Studio we believe that rowing is simply the best sport one can learn and practice. It is a multidimensional activity that can be custom tailored to your needs. Whether you seek recreational or competitive rowing, individual or group learning, the comfort of your home or the openness of the Marina, iROW Fitness Studio is your best resource for rowing related services!


Iva Boteva

Founder & Coach

The owner and teaches private lessons as well.
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Emily Sandor

Office Manager

Inspired by sister's rowing experience at Oxford University.
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Liz Wilson


Assistant coach with the UCLA women for two seasons.
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Nick Harper


Grew up in Boston, rowing on the Charles River.
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Mike McKay


An impressive sculler, rowing since 1991.
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Shelby Adair


Shelby was on the USC Div I Varsity rowing team for all four years of her collegiate career.
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Julie Miller

Administrative Support

The thrill of being on the water inspired Julie to completely fall in love with rowing.
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Cat Hamilton


Cat is the Head Coach for the iROW Youth Program
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Elizabeth Lorinczova


An impressive sculler, rowing since 1991.
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Iva is the owner of iROW Fitness Studio and teaches private lessons as well. She started rowing at the age of 10, with the support of both of her parents, former rowers. At the age of 13, Iva won her first medal in a single scull - bronze - at the Bulgarian Nationals. From there, she went on to achieve more than 6 Bulgarian National wins before the age of 18....

In 1997 at the Junior Worlds Championship in Belgium, Iva was recruited to row in America for the University of Southern California. With the help of a translator, she accepted the chance to come to California and row for USC. Iva led the team to several USC victories including a win in the Cal Cup in the San Diego Crew Classic, as well as a win in the coxed four at the NCAA National Championships in 1998. In addition, Iva had some major individual accomplishments while at USC, including a world record setting win at the CRASH-B World Indoor Rowing Championships in Boston, where she won the open women’s race with a time of 6:37.9 at the age of 18.

Iva turned to coaching in 2002 as an assistant for the USC team and their coaching staff. Through coaching the novice women at USC she discovered a love and talent for teaching and ever since then coaching has become a permanent part her life, initially through coaching groups and private lessons for the former Lions Rowing Club in Marina Del Rey, then expanding to other clubs and teams such as the Marina Aquatic Center, California Yacht Club and Sports Club LA, to eventually opening iROW Fitness Studio in 2009 and establishing her own practice for private clients of all age groups and skill levels.


Emily Sandor is the office manager of iROW Fitness Studio. Inspired by her sister's rowing experience at Oxford University, Emily was determined to find rowing in Los Angeles. She started with erg classes in 2005 and eventually found her way to the water, rowing first with Lions Rowing Club, for recreation and competition, and later, with Los Angeles Rowing Club. In 2009, she met a personal goal of racing in an 8+ at Boston's Head of the Charles regatta. Emily oversees all the day-to-day operations of the business, in addition to answering our phone and e-mail inquiries. Professionally, Emily is a freelance food, travel, still life and cookbook photographer and an avid organic gardener.


Liz came to us in the summer of 2011 after two seasons as an assistant coach with the UCLA women. Prior to her time with the Bruins, she was active in the rowing community of Rochester New York where she served for seven seasons as the Freshman women’s coach at the University of Rochester. She was also integral to the development of the Genesee Rowing Club, which provides competitive, recreational, and learn to row opportunities for masters rowers. Liz has been a competitive rower herself since 1996 and currently races with BMA boat club where 2012 has been a successful season highlighted by a Gold medal at the San Diego Crew Classic, a Silver medal at the Head of the Charles Regatta and 4 medals at the USRowing Masters Nationals Regatta. Liz is currently a member of LARC rowing club.


Nick grew up in Boston, rowing on the Charles River for not only his high school and collegiate teams, but also for Union Boat Club as an Olympic hopeful from 2010-2012. He began rowing at Belmont Hill School, where he eventually captained the team his senior year and helped win both New England and Youth National championships.

In college, Nick rowed under Harry Parker on the Harvard heavyweight squad, where he achieved two Eastern Sprints titles, one IRA National championship, and the role of squad captain during his final year. After graduating, Nick learned to scull while working in the Boston area and coaching for Belmont Hill, ultimately competing in national team selection trials for the World Championships and Olympic regattas, as well as the Champ Single event at the Head of the Charles. Although he never made a national team roster, Nick gained invaluable insight into the world of elite sculling, and has since striven to stay very in touch with the rowing world while simultaneously pursuing a career in screenwriting in Los Angeles. He is excited to join the team, and looks forward to helping others get the same joy out of rowing that he has.


Mike is an impressive sculler who has been rowing since 1991 and raced competitively until 2004. He then decided that he wanted to pursue coaching and coached at Riverview H.S. in Michigan from 2004 til 2008. After moving to California in 2008, rowing took a back seat but never left his mind. In 2012, the competitive bug bit him again and he started racing again. This year he has his sights on racing at the U.S. Nationals and the Canadian Henley in the open single. Mike has a passion for fitness and works as a personal trainer in a local gym when he is not on the water.


Shelby Adair graduated in May 2015 from the University of Southern California and was on the USC Div I Varsity rowing team for all four years of her collegiate career. Before USC, she attended Mira Costa High School and rowed for two years for Marina Aquatic Center (MAC) Junior Rowing club in Marina del Rey, CA. Shelby is experienced at sweep rowing and sculling and has been trained in small boats (1-4 person boats) and big boats (8 person boats).

In 2015, Shelby was bow seat of the 2nd Varsity 8 and earned 3rd at San Diego Crew Classic, beat Princeton at Princeton, NJ and beat UCLA at the annual USC-UCLA duel as bow seat of the Varsity 4. In 2014, Shelby was bow seat in the USC 2V8 and then moved to seven seat of the 2V8 for PAC-12s.

Academically, Shelby earned her B.A in Critical Studies--a division of USC School of Cinematic Arts and also minored in Spanish. In addition to coaching, Shelby hopes to continue to row and pursue her love of filmmaking.


Julie provides the administrative support for iROW Fitness Studio and most likely is the first person you'll get to talk to when you call to inquire about our services. Rowing on the erg machine has been a part of Julie’s fitness routine for years. The full body workout that facilitates strength, endurance and stamina has figured prominently in her cross training for triathlons and bike touring. In the fall of 2015 Julie took her rowing skills to the water and has been rowing three mornings a week with the Los Angeles Rowing Club ever since. The thrill of being on the water inspired Julie to completely fall in love with rowing. Watching the sunrise while catching a glimpse of a porpoise or dolphin, and getting a full body workout, has turned her into an enthusiastic early morning rower. Julie also loves sailing and drawing, and earned her MFA from Tufts University.


Cat started rowing in 2007 for Crescent Boat Club in Philadelphia. Through her five years at Crescent she went from a beginner sculler to a novice coach. From there she was recruited to Drexel University Women's Rowing as a coxswain. During her time at Drexel she was part of the Freshmen boat to win Drexel Women's first gold in the grand final at the Aberdeen Dad Vail Regatta. Later going on to win another gold, a silver, and a bronze medal. She was elected captain her senior year and helped lead the Dragon's to silver at the CAA Championship. After relocating to Los Angeles, she began working as rowing coach for iRow Fitness Studio. Cat is the Head Coach for the iROW Youth Program and teaches private lessons as well.


A natural born athlete, as a prep Elizabeth competed in basketball, swimming, volleyball and rowing, earning the title of three-time Athlete of the Year (1997-99) and four rowing national championships (1995-99).

As a 1999 graduate of Dievcenska Odborna High School in Komarno, Slovakia, and a six-year member of the Slovak rowing team, earning several national titles. Elizabeth came to the US on a USC scholarship, to become a Trojan at USC’s woman’s varsity rowing team alongside Iva Boteva.

Having rowed competitively since the age of 12, Elizabeth continues to enjoy the sport, both personally and professionally. Never too far from the water, Elizabeth is a swim instructor at the YMCA, for group and private lessons,

She continues to enjoy physical activities, having won the Annual 8 Mile Hollywood Sign Run and finishing 18th at the 72-flight (1473stairs) US Bank Tower Fundraiser Run.

She enjoys sharing her fitness passions with others as a personal trainer and enthusiasm as a volunteer fire candidate for the LAFD. Her personal hobbies include surfing, beach volleyball, traveling, photography and chasing every sunset.



On the water lessons take place in Marina Del Rey, CA. We offer Private Lessons, Semi Private Lessons and Group Lessons.*

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iROW Fitness Studio is located at 3560 S. La Cienega Blvd, Suite K, Los Angeles, CA 90016.*

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If you are interested in customized training please contact us to discuss details and options available.*


*Lessons are non-refundable, but they are transferable! Expiration date is one year from the purchase.

Cancellation Policy Form | Release of Liability

Lessons On the Water

iROW Fitness Lessons On the Water

On the water lessons for iROW Fitness Studio take place in Marina Del Rey, CA.

We meet at Parcel 77, located at 13560 Mindanao Way, Marina Del Rey, CA 90292 (map). Paid parking is available.

Our fleet consists of 2 singles (boats for 1 rower), 1 double (boat for 2 rowers) and 1 quad (boat for 4 rowers). The use of the equipment is included in the price of the lessons. We also work with rowers who have their own boats or access to club boats.

We offer 2 types of private lessons on the water. In one, the coach is instructing from a motor boat and the rower is in a single scull. In the other, the coach is in a double scull with the rower.

If you are a new rower we will get you started by setting up a private lesson with a one of our amazing coaches in a double scull. As you continue to make progress you can opt to take lessons in a single scull instead.

Experienced rowers can choose what type of lesson they prefer (in a single or in a double with a coach). Many of our clients alternate between both.

If you are a rower with your own boat or access to a boat, we will discuss meeting for your session on the water.

Beginner rowers need to take a minimum of 3 private lessons prior to combining with another rower to share lessons in a double.

Experienced rowers can share lessons in a double scull (their own or club), as well as in our double boat.

Experienced rowers can book a lesson in a quad (sculling boat for 4 people). In addition, we provide coaching for rowers who use their own or club boats (fours and eights).

Lessons at the Studio

iROW Fitness Lessons On the Water


iROW Fitness Studio is located at 3560 S. La Cienega Blvd, Suite K, Los Angeles, CA 90016

We are on the East side of La Cienega Blvd right across from Target. Look for a 2 story plaza, also home of Subway and State Farm Insurance. iROW Fitness Studio is on the second floor. There is ample free parking.


Iva Boteva - iRow Fitness
iROW Fitness Studio owner and rowing coach Iva Boteva is planning two Rowing Tours this year. One in Bulgaria and second in Croatia. Each trip combines rowing sessions for people of all skill levels (including complete beginners) with the unique opportunity to visit magnificent sights in Eastern Europe with rich historical and cultural heritage and breathtaking scenery.

Iva, a native of Bulgaria, was recruited to row for the University of Southern California in 1998. Her rowing career highlights include a Junior World's bronze medal, two C.R.A.S.H.- B victories (open and collegiate categories), an NCAA victory and an Indoor Rowing World Record for 2000m (with time of 6:37.9). Shortly after graduating from college, Iva began coaching masters and junior rowers and over the next few years established herself as one of the most sought after rowing coaches in the Los Angeles area.

Bulgaria Tour Details Croatia Tour Details

To see photos from previous tours click HERE.

For questions e-mail



Youth Program - iRow Fitness

Spring 2016 Upcoming Sessions | $575 per session | 6 participants max

The iROW Youth Program is a recreational/ developmental rowing program designed for young athletes.

We introduce kids, ages 12 to 15 years old, to rowing in a fun, supportive, and relaxed way. Participants will learn on-water rowing technique, boat and oar handling, safety on the water, as well as indoor rowing technique and physical training.

In addition, iROW's Youth Rowing Program will help athletes improve their fitness, strength, flexibility, mental toughness, and will prepare athletes to transition to a competitive rowing program,if that is something they are interested in for the future.

Youth Program - iRow Fitness
The Spring 20 16 Program is divided into five 4-week sessions:
— Session I: January I I through February 6
— Session II: February 8 through March 5
— Session Ill: March 7 through April 2
— Session IV: April 4 through April 30
— Session V: May 2 through May 28

Practice Schedule:
Mondays and Wednesdays: on the water,4:30pm to 6:1Spm
Saturdays: on the erg at the studio: 11am to 12:30pm

Coaches: Cat Hamilton and Elizabeth Lorinczova

Athlete Requirements:

* Athletes must be competent swimmers
* Athletes must be 5'2'' or taller
* Athletes must have taken a minimum of 3 private lessons on the water prior to joining the program.

Please note that upon signing up for the Youth Rowing Program, and for the duration of the program, participants can enjoy a 50% discount on private lessons with most iROW coaches.

For questions or to sign up call 310-878-7113 or e-mail


iRow in Numbers

Lessons Coached
Happy Clients
+ Erg Miles
Tours Organized


We offer private, semi private and group lesson at the studio and on the water in Marina Del Rey, CA

Standard rates for lessons
Single - $105
5 package - $475
10 package - $900

Rates for lessons with Iva
Single - $130
5 package - $585
10 package - $1,100

Other services...
- Customized training plan - $200+ per month
- Race Support – rates vary based on location and duration of travel
- Online SKYPE lessons - see pricing above

For additional services, please email us or call 310.878.7113

To learn about additional limited time special offers, please like us on Facebook.

Fun Facts About Rowing

Rowers are ranked among the most physically fit of all athletes as rowing provides one of the best all-round cardiovascular work-outs. Rowing is also one of the few non-weight bearing sports that exercises all the major muscle groups. As it is low-impact on joints.

  • Rowing is the only sport where looking at competitor's back is a good thing.
  • Singles (one person boat) may be as narrow as 10 inches across, weigh only 23 pounds, and stretch nearly 27-feet long.
  • An eight, which carries more than three-quarters of a ton (1,750 pounds), may weigh as little as 200 pounds. The boats are made of fiberglass composite material.


We periodically send fun and informative content about rowing and life in the marina.



"I am an extremely fortunate neophyte rower because I found Iva, the quintessential rowing coach. There is a very caring, patient, creative, accommodating, methodical method to her instruction. Although I have only had a few lessons all of which have been by Skype I am progressing rapidly. I believe this is due to Iva’s insistence on paying close attention to every detail. In turn you do as well. Proper form, technique, strategy and use of the rowing machines computer capabilities are part of every lesson. The lessons/workouts have proven to be mentally and physically exhilarating."

M.D. Widelock, ESQ.

"I learned how to sweep row, scull and cox with Iva as my coach. Her years of experience as a World champion rower and collegiate athlete are at the core of her skillful coaching and training methodology. Iva has a keen eye for technique; she sees every critical detail of the rowing stroke both on the water and on the erg (rowing machine). She is able to cater the training to each individual's needs and fitness level. By developing a training regimen which is appropriate for each person, she moves her athletes from novice to elite rowers along a path which minimizes injuries and focuses on superior rowing technique. On top of it all, she is always encouraging and values each person's efforts, supporting them on their way toward better rowing."

Liz Greenberger

"Iva's coaching is exceptional on many levels but the overall most significant factor in my mind is Iva's contagious belief in people and their abilities. Iva believes you can do it and so you do; success comes from that strong belief and Iva’s strong coaching. Iva knows rowing and competition and has a talent for communicating her knowledge and instructing her rowers with her own personal blend of both toughness and caring."

Pamela A. Abraham

"Learning how to row on the water after two years on the erg is an experience that has been the epicenter of my mid-life transformation. Life is a series of choices and I chose to embrace a sport that I knew would take patience, focus, endurance and many years to reach a level of proficiency. Iva is the impetus for my midlife addiction to rowing. Iva's expertise in coaching has convinced me that she has eyes in the back of her head and can see in the darkness as well. I am fortunate that Iva has believed in me and enabled me to believe in the possibilities that lie within. To be her student is a gift as she helps me on days where my muscle memory cooperates and also on days where my body and the boat are not harmonious. In all situations Iva is a talented coach and as I say to her frequently, 'Who knew?' but the answer is Iva. Iva can steer your journey to reach your goals. I am hoping to row into my 80s ( 30 years from now) and hope that Iva will be there to help me with her excellence in coaching skills and friendship. As a physical therapist, I can assure anyone that correct technique and form and injury prevention are key aspects of her coaching skills. Treat yourself to a series of private lessons with Iva and you will never regret the experience!!!!"

Dr. Lori Annes

I’m a 50-year old who rowed all through high school and college, and slowly let the passion for rowing and fitness dissipate as life got in the way. Through iRow Fitness I’ve finally found a way to reconnect to the sport I love and get healthy once again. I came across iRow through an internet search, was intimidated to join, but after quick e-mail exchanges with Iva (iRow founder and queen!), and a few classes, realized I’d found the right spot. Iva’s a big part of my renewed sense of engagement. She’s laid back but tough, provides great style pointers and insights, but gives us all room and time to explore the right path to rowing better. Workouts are fun and change up every time…some days I leave the Studio exhausted, others I leaving anticipating the next great session a few days later. Finally, the group of folks that come to row in Iva’s studio are terrific…architects, dancers, teachers, math geeks and corporate types all motivated by nothing more than a desire to get some great exercise and stay fit. It’s a casual, fun but energizing environment.

Iva also got lots of us hooked on competing at the Long Beach Crash B satellite race or other rowing events. She pushes competitions for no other reason than to let us explore our limits, and is there for us every step of the way as we prepare. Her work outs and coaching leading up to the recent Beach Sprints competition in Long Beach were great…we all came well-prepared to do our best. Close to race date she sent e-mails and worked with us to define the right race strategy and most of all, to calm us down. During the race, Iva coached me through the grueling 2000 meter ordeal. Unlike the others surrounding us, who were screaming and creating a commotion that was really distracting (except for my iRow teammates…their support was great), Iva sat cool and collected and provided just the right commentary to keep me focused. I listened to what she was saying, and how she was saying calmed me down and got me in the zone, enough so that I rowed my best time (under 7 minutes!!!), won my age group and have set targets on further improvement down the road. I’m also going to start sculling with Iva this spring; ergs are fun, but nothing beats the feeling of powering through calm water (assuming I can keep the scull from flipping).

Ed Chuchla

I have been working on the water with Garry Smoot - rowing coach for iROW fitness Los Angeles - for about 6 months now. Prior to that I took indoor rowing lessons with Iva for about a year and developed a good rowing foundation.

Needless to say, any of Iva’s rowing coaches has a high level of integrity and a strong eye for precision when it comes to rowing. Gary’s ability to evaluate and “dissect” my stroke into its strengths and weaknesses has developed me into a good and confident rower.

But technical proficiency is not the only thing that makes Gary such an extraordinary coach. It is his excitement about teaching and my accomplishments that is inspiring; it always brings me to do the best I can; effortlessly. There are times when Gary is truly more excited about my rowing than I am myself.

His coaching philosophy is one that makes you feel safe. As with anything, learning something new comes with excitement, a sense of accomplishment and tons of frustration. It is during those less glamorous moments that Gary’s sublime coaching skills expose themselves. He has always held me with kindness during moments of frustration, madness, and when frustration has brought me to the edge of tears.

Whatever you experience is as a student, Gary is in tune with it delicately. It is the cocktail of his ability to allow a student to go through all the ups and downs, the safety he provides and the technical expertise he possesses that allows me to confidently recommend him to anybody who wishes to learn rowing.

Marleen Wens

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iROW Fitness Studio is located at 3560 S. La Cienega Blvd, Suite K, Los Angeles, CA 90016 ...

We are on the East side of La Cienega Blvd right across from Target. Look for a 2 story plaza, also home of Subway and State Farm Insurance. iROW Fitness Studio is on the second floor. There is ample free parking.

3560 S. La Cienega Blvd.,
Ste. K (second floor)
Los Angeles, CA 90016
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